The Family release new music video for ‘My Kind of Scum’

THE FAMILY have released a brand new music video!

The new music video, for the track My Kind of Scum, is taken from the band’s debut EP which was released last week (read our review here). The debut EP  was recorded and produced by Peter Hutchings (NOTHING BUT THIEVES, Ed Harcourt, CRUSHED BEAKS) at Prego Studios and mastered by Milan Adamik (Slash, CRYSTAL CASTLES) at Masterworks Audio.

Watch the official music video for My Kind of Scum here:

Speaking about the track, frontman Matthew ‘Bax’ Baxendale tells Distorted Sound, “this song is about those particular people who conform to these ideologies set by society and they’re trying to be people they’re not. They’re trying to live a life on the Internet but you go to meet them in real life and they’re not who you thought they were or they turn out to be really boring and no personality at all. Whereas online they have this presence and seem like a great person but they hide behind their computer screens or any other means of media so they’re not our kind of scum if you get what I’m saying.”

Welcome To The Family is out now via self-release.

For more information on THE FAMILY like their official page on Facebook.