Bones UK release new music video for ‘Ride’

BONES UK have released a new music video!

The new music video, for the track Ride, is the brand new single from the Grammy-nominated duo is the follow-up to previous single, Milk, which was released in November last year.

Speaking about the new single, the band says, “Ride is a response to toxic masculinity and the pressure people feel to buy certain things or to look a certain way. No amount of money can buy cool or happiness. It’s not about the size of the machine it’s what you do with it, that ALWAYS counts. So many people, men and women, live their lives thinking that the more they have, and the shinier and newer what they have is, the happier they will be. And the more fulfilled their lives will feel. For men the phrase, ‘bigger is better’ is always being thrown about. And we wanted to turn all of those ideas on their head. Maybe it’s less about ‘big dick energy’ and more about ‘don’t BE A DICK energy’.”

Watch the official music video for Ride here: 

For more information on BONES UK like their official page on Facebook.