Paerish release new music video for ‘Vapor Cloud’
PAERISH have released a new music video!
The French alt-emo outfit have unveiled a music video for Vapor Cloud, the latest single to be taken from their upcoming new album, Rita, which is scheduled for release on October 16th via SideOneDummy Records.
Discussing the video, the band shares, “for Vapor Cloud, we wanted to create a music video that reflected the energy of the track: raw, fast-paced and spontaneous. The idea of featuring us behind the wheel, drifting Japanese cars, quickly became the starting point for the project. Thanks to Loïc, our drummer, a passionate Japanese car enthusiast deeply involved in the French automotive scene, we were able to bring together a real community of collectors and drifters, along with a line-up of rare and iconic cars. We essentially created our own car meet.
Visually, we drew inspiration from the world of Asian films, video games and anime from the 80s and 90s, and their take on tuning and car culture. We were looking for a graphic, nocturnal and colorful aesthetic, almost dreamlike, a universe somewhere between a very real automotive culture and the fictional worlds that shaped our childhood.
Beyond our personal history, cars also hold a special place in PÆRISH’s story. While touring, particularly in the United States, they contribute to our sense of discovery and displacement: new models, different shapes, unfamiliar colors. Beyond speed and power, the car becomes a symbol of travel, of elsewhere, and of dreams. With Vapor Cloud, we wanted the car to be much more than a visual element: an object of fascination, memory and dreams, set within an energetic and fast-paced world with a cinematic texture and patina, much like all of our music videos.”
Speaking about the track itself, vocalist and guitarist Mathias Court explains, “Vapor Cloud came from reflecting on the past few years spent writing songs, and the desire to keep that passion alive as time goes by. There’s a certain sadness in seeing how, once people leave their twenties behind, many of them stop being creative in order to pursue a more settled life. As a songwriter, you sometimes wonder whether that urge to create could eventually fade away in you as well, just as it has in so many people around you. I think there’s a vital need, as an artist, to never lose touch with those creative feelings tied to childhood and adolescence, because they remain an endless source of inspiration.”
Watch the official music video for Vapor Cloud here:
Rita is set for release on October 16th via SideOneDummy Records. Pre-orders are available now and can be purchased here.
For more information on PAERISH like their official page on Facebook.
