A.A. Williams releases new music video for ‘The Veil’
A.A. WILLIAMS has released a new music video!
The new music video, for the track The Veil, is taken from the London-based artist’s latest album, Solstice, which was released in June via Reigning Phoenix Music. The release of the new music video comes ahead of the artist’s support role on CHELSEA WOLFE‘s upcoming headlining European tour.
Speaking about the track and accompanying visual, WILLIAMS reflects, “The Veil was always a bit of an outlier on Solstice, being the only stripped-back track on the record. A simple song, a song of trying your hardest, a song of yearning for change, a resignation to failure. This video matches the song’s softness perfectly. It has a dreamlike quality that re-centres the meaning of the song for me, creating a hazy memory of a distant struggle. A gentle treatment of sorrowful moments, the delicately flowing material emphasises the vulnerability of the text with simple, quiet beauty.”
Director Jake Owens adds, “the concept for the video came to me the first time I heard Solstice, something about this track jumped out as having potential for a cool music video. The pace of the song informed my idea that the video should be slow motion, with lots of dramatic movement from the various fabrics.”
Watch the official music video for The Veil here:
Solstice is out now via Reigning Phoenix Music. Like what you heard? Check out our latest interview with the artist here!
For more information on A.A. WILLIAMS like her official page on Facebook.
