22 release new music video for ‘Sum of Parts’
22 have released a brand new music video!
The new music video, for the track Sum of Parts, is taken from the Norwegian progressive rockers’ debut album You Are Creating: Limb1 which has been re-released by their new label, Long Branch Records.
Speaking about the new music video, frontman Magnus Børmark says, “Sum of Parts is part 1 of 22’s film quadrilogy enhancing the YOU ARE CREATING universe. Through these films that can be seen as just music videos for our singles from the album, we explore the origin of HAL22000, – a Digital Human Synergy Device, in a slightly altered parallel universe to ours. Human abilities and emotional capabilities are uploaded to HAL22000, and he is to synergize these, and create outcomes that are more than the sum of their parts, -mimicking what happens when humans cooperate in real life, but in a clean, controlled digital environment. In Sum of Parts we follow test subjects at a secret test facility as they are to be scanned and uploaded to HAL22000. This upload process does not go entirely as planned, and HAL22000 fails at his task, leading him on to new adventures and in to a sort of love relationship with the story line’s main human character, Akira who we meet in the next film.”
Continuing, Børmark adds, “the video is mainly shot at the old mines of Malm, Norway, built in 1906,where the old buildings and areas stand untouched and unaltered since the mining activity abrubtly stopped in 1997. There is an unique air of deceased industrial glory to this small village of Malm that we wanted to tap into, and the lovely people living there helped us out in every way possible when filming, and the whole cast, except for the band, are local people living there. HAL22000 and some of the special props were made by Raymond Eide (artist and tech-punk guitar maker at Faust Guitars), embodying the esthethics and quirky technology that we envisioned in this parallell reality of the YOU ARE CREATING films.”
Watch the official music video for Sum of Parts here:
For more information on 22 like their official page on Facebook.
