The Darkness release new music video for ‘In Another Life’

THE DARKNESS have released a new music video!

The new music video, for the track In Another Life, is taken from the band’s latest album Easter Is Cancelled which was released in October of last year. The new music video features a guest appearance from model and TV personality Abbey Clancy.

Regarding the video Abbey Clancy says, “it was so much fun saving Justin from the fiery gates of hell. I’m a big fan of THE DARKNESS and I’m so happy they asked me to be involved. The guys made the video shoot so easy and we had so much fun on set. It looks amazing, and playing an angel was a heavenly way to spend the day.”

Continuing, frontman Justin Hawkins adds, “these days music videos are too often an afterthought when structuring an album campaign… “walk towards the camera looking mean… ooh, jump off that… Make it look like that thing is going up your bum” the director suggests, and like spaniels we obediently do so, at the expense of dignity and self respect. The results are invariably rubbish. In Kristy [Kristy May Currie (Hells Bells co-director)], we have found our saviour. She came to us with an entire concept, storyboard, shot list and cast. All we had to do was look fabulous and ‘act’. It was like the glorious olden days, when everything we did mattered enough to be done properly. Kristy is brilliant and passionate and I hope we get to work with her again!”

Watch the official music video for In Another Life here: 

Continuing to talk about the video, Hawkins continues, “I know from my own experience that when one is as beautiful as Abbey Clancy, there is no obligation to be nice to anybody. There’s no obligation for her to do anything at all, the sheer force of her beauty will bend the universe to her will. Nevertheless she is the living embodiment of grace and kindness. Aside from her brilliant acting and dazzling appearance, she was awesome company and we had a great laugh all day. I’m beginning to wonder if perhaps she is an actual angel. Anyway, I’m a disciple of Clancy and I make no apologies for that. I hereby dedicate my life to her. I hope folks enjoy this vid, it was a thrill to make. We all insisted on doing our own stunts so this may be the last THE DARKNESS music video for a while as we explore opportunities in Hollywood.”

Easter Is Cancelled is out now via Cooking Vinyl. 

For more information on THE DARKNESS like their official page on Facebook.