Fellowcraft release new music video for ‘This Is How The World Ends’

FELLOWCRAFT have released a new music video!

The new music video, for the track This Is How The World Ends, is taken from the Washington, DC based band’s upcoming new album, This Is Where You’ll Find Me, which is scheduled to be released in February. The new music video was first premiered via Echoes & Dust.

The new song intends to provide a detailed and emotional narrative of the anxiety and profound sense of loneliness that can come from abusing social media; an activity that we can all relate with, particularly during these strange times we are living in 2020 during a global pandemic and widespread quarantines in most places.

It was indeed the quarantine itself that made this song so special to record for the band. “JR and I wrote this song about a year ago, before the whole COVID-19 mess happened. But when we were finally able to get into the studio to record it in August (after having our recording session postponed half a year due to the pandemic) it was a really cathartic moment for all of us. Five months of penned up frustrations and pain from being in lockdown just started to flow out. We cried a little… OK, a lot,” shares guitarist Pablo Anton. Frontman/guitarist Jon Ryan MacDonald adds, “lyrically, I wanted to juxtapose the need for social media, and the damage that I’ve seen it do. On one hand I’m more accessible than I’ve ever been, but I also see endless echo chambers, virtue signaling, victim blaming, harassment, and shaming… where does it all end? Is it worth it?”

Watch the official music video for This Is How The World Ends here: 

Alongside the release of the new music video, you can view both the track list and artwork for the upcoming new album below:

Track List: 

1. Coyote and the Desert Rose
2. This Is How The World Ends
3. Last Great Scotsman II
4. Sun Hangs Low
5. I Will Not Accept The Truth (feat. Chris Dale of BRUCE DICKINSON BAND)
6. Make No Sound (feat. Nate Bergman of LIONIZE)
7. Get Up Young Phoenix (Live From Ivakota Studio)
8. Proliferation Nation (Live From Ivakota Studio)
9. This Is How The World Ends (acoustic demo)

This Is Where You’ll Find Me is set for release on February 26th via self-release. 

For more information on FELLOWCRAFT like their official page on Facebook.