Big | Brave release new music video for ‘Of This Ilk’

BIG | BRAVE have released a new music video!

The new music video, for the track Of This Ilk, is taken from the Montreal-based band’s upcoming new album, Vital, which is scheduled to be released tomorrow. The new music video was first premiered via Roadburn Festival‘s digital edition, Roadburn Redux.

Speaking about the new song and its accompanying music video, vocalist Robin Wattie says, “this video and song is an ode to those that understand this all too well, all too deeply. There is a silent form of suffering that most do not share. It is a private shame that is very public. The percentage of the global population that take these painstaking, costly efforts in whitening, or rather more aptly, bleaching their skin is higher than a lot would understand, let alone, would ever consider.

There is a billion dollar industry in injectables and cream-like products containing harsh and even life-threatening chemicals to lighten, clarify, and whiten one’s skin. This video is an ode to my younger self, and to all the other children, teens and adults of the past, present and future that have used bleach in every way possible, that withdrew from the sun, used clothespins on their nose, scraped their skin raw, buying every product available, in trying every means they can think of to achieve this exclusive coveted lightness, whiteness.”

Watch the official music video for Of This Ilk here: 

Vital is set for release on April 23rd via Southern Lord. Pre-orders are available now and can be purchased here.

For more information on BIG | BRAVE like their official page on Facebook.