Bones UK release new music video for ‘Filthy Freaks’
BONES UK have released a new music video!
The new music video, for the track Filthy Freaks, is taken from the duo’s upcoming self-titled debut album which is scheduled to be released in July this year.
On the new song, BONES UK twists the narrative of societal expectations of beauty into an all-out celebration of the perfectly imperfect. While working on ideas for the video, vocalist Rosie Bones waded through concepts of powerful women, women with control over men and female icons that are painted as ‘feminine’ and ‘soft’, but still maintain a darkness and great power. It was when she came across a quote about Sirens that she hit upon the concept: the idea of Sirens sitting atop a landfill of rubbish and men, making a statement of empowerment and contributing to today’s social commentary.
Speaking about the song and its accompanying music video, Rosie explains, “mermaids nowadays have this reputation of being very ‘girly’ and a bit ‘sucrose’. Loved by little girls. BUT I went back to the fact that in Greek Mythology they were TOUGH. Feared in fact. I came up with this phrase URBAN MERMAID and started going down that rabbit hole, asking: “What would mermaids look like…have to deal with… if they lived in todays oceans? They wouldn’t be conventionally ‘beautiful’ or ‘pristine’. They would be scarred and damaged, missing arms through speedboat accidents. Their tails wouldn’t be glittery and polished, they would be tough like a cod’s tail, with piercings in their fins. Their hair, not well brushed and flowing but tangled and ratty – with various plastic treasures caught amongst their braids. The whole video once again touches on a theme we play with a lot musically, that you can be tough and feminine, powerful and vulnerable all at the same time. The song Filthy Freaks is about just that. That we should embrace our quirks and eccentricities. Let’s be proud to be freaks.”
Watch the official music video for Filthy Freaks here:
Bones UK is set for release on July 12th via Sumerian Records.
For more information on BONES UK like their official page on Facebook.
