BRUIT ≤ release new music video for ‘Data’

BRUIT ≤ have released a new music video!

The new music video, for the track Data, is taken from the French post-rock band’s upcoming new album, The Age Of Ephemerality, which is scheduled to be released in April this year, via Pelagic Records.

Speaking about the new song, the band shares, “Data explores the problem of mass surveillance and globalised manipulation through the digitisation of everything. Driven by an urgent drum & bass beat, the track confronts electronic elements, electric guitar and cello, with a brass ensemble and bicentennial organ, diluting what is organic and what’s not. Through this process, we tried to illustrate the confusion we feel every day when faced with fake news, AI generated content or targeted advertising… What’s still social about our network? What’s still organic about our relationship with the world?”

Watch the official music video for Data here: 

The Age Of Ephemerality is set for release on April 25th via Pelagic Records. Pre-orders are available now and can be purchased here. 

For more information on BRUIT ≤ like their official page on Facebook.