Cherym release new music video for ‘Alpha Beta Sigma’

CHERYM have released a new music video!

The new music video, for the track Alpha Beta Sigma, is taken from the Northern Irish pop-punk band’s upcoming debut album, Take It Or Leave It, which is scheduled to be released later this month, via Alcopop! Records. The new is the latest single to be released from the upcoming album, following on from It’s Not Me It’s You, Do It Another Day and Taking Up Sports.

Speaking about the new song, drummer Alannagh Doherty says, “we are amidst an ongoing epidemic here in Ireland. Despite modern day Ireland having made some progress in terms of women’s rights, such as the closure of mother and baby homes in the late 1990s and the legalisation of abortion in 2018 (south of Ireland) and 2019 (north of Ireland), what remains is a deeply embedded culture of violence against women.

In the last five years we have seen a huge rise in gender based crimes against women and girls in this country. We have witnessed the trivialisation of violence and victim-blaming attitudes from the police, the government and the media. Alpha Beta Sigma is about how gender inequality permeates every single aspect of our society. It is about the threat that men and patriarchy pose to women in this country. It is about the reclamation of our autonomy and our rights. It’s about freedom from fear and freedom to physical integrity, and overall it’s about having the freedom to just BE a woman.”

Watch the official music video for Alpha Beta Sigma here: 

The band recorded their forthcoming debut album Take It Or Leave It in 2023 with long-term producer and friend George Perks at Vada Studios in Alcester, just outside Birmingham. “We wanted this record to be our testimony as a band on topics like abortion rights in the North of Ireland, the fall of the church, being trans, being gay,” explains Doherty. “We were well prepared for the haters whenever we wrote it, hence the album title, but I also think it’s important to note that this is probably the most honest we have ever been in our music and as a band.”

Alongside the release of the new music video, you can view both the track list and artwork for the upcoming debut album below:

Track List: 

1. Alpha Beta Sigma
2. The Thing About Them
3. Taking Up Sports
4. Colourblind
5. If I Was A Man
6. Binary Star
7. AW TYSM
8. Do It Another Day
9. Am I Enough
10. It’s Not Me It’s You

Take It Or Leave It is set for release on February 16th via Alcopop! Records. Pre-orders are available now and can be purchased here.

For more information on CHERYM like their official page on Facebook.