False Advertising announce new album ‘Brainfreeze’

FALSE ADVERTISING have announced a new album!

The new album, titled Brainfreeze, is the debut offering from the Manchester trio and is scheduled to be released in November via the band’s new home at Alcopop! Records.

For this new album, both Chris Warr [drums, vocals, guitars] and Jen Hingley [vocals, guitars, drums] have written songs for the album, but they’re united by a common thread exploring “those feelings of being trapped or that your decisions aren’t your own, and so it can feel like a brainfreeze,” offers Chris. ”I’ve always written politically charged lyrics. There’s always been some sort of blame at society or some levelling against some mystical protagonist or Orwellian grand puppeteer that’s running the show. I don’t believe there’s an almighty evil ruler, but I appreciate it can feel like that sometimes, particularly when you cant seem to catch a break in life.”

At My Top takes a swing at the smoke and mirrors at play around the news cycle, Personal Gain is about elitism while Heard It All Before, “is generally about anyone who rules for the wrong reasons.” There’s the opening burst of the new massive single Influenza, a song that looks at how a family member copes with a shared loss and the anger and frustration that digs up, while Uncomfortable is about “people who go out of their way to be weird towards you for a reason you don’t think is fair,” Reading it Wrong looks at defiance and finding yourself. It’s the turning point on the album where the narrator realised they’re in control while the closing ebb and flow of the stunning So Long sees Jen work through the death of her mother with heartbreaking honesty. “I get a lot of catharsis from FALSE ADVERTISING and what it allows me to do. I get to stand on stage, jump around, sing loudly and be heard. The best thing is when you’re going through that therapy and you can see that it might be prompting other people to have a similar reaction.”

Alongside the announcement of the debut album, the band have released the first single from the upcoming album; titled Influenza.

Listen to Influenza here: 

“It needs to find the right people,” continues Chris. “People who feel like society hasn’t dealt them the best hand. People who feel a little bit like an outcast, who are sat on the sidelines and feel devalued. I’d like to bring those people together, I resonate with all those feelings and we want to create a community of people who have common ground and who show each other a little bit of understanding.”

“This band is about connecting with people, but it’s also a very personal catharsis,” Jen concludes. “With Brainfreeze, I really want people to feel like it’s inclusive. It’s not just our tirade against the world, we want people to feel welcome in the way they experience this band.”

Also, to celebrate the album’s release in November, FALSE ADVERTISING have announced a headlining UK tour set to take place throughout November. Supporting acts will differ on each night of the tour.

Tour dates are as follows: 

Nov 9th – Fairfield Social Club, Manchester
Nov 10th – Sunflower Lounge, Birmingham
Nov 11th – Head Of Steam, Newcastle
Nov 12th – Phase One, Liverpool
Nov 13th – Key Club, Leeds
Nov 14th – King Tuts, Glasgow
Nov 16th – The Big Top, Cardiff
Nov 17th – Crofters Rights, Bristol
Nov 18th – The Black Heart, London
Nov 19th – The Prince Albert, Brighton
Nov 20th – The Forum, Tunbridge Wells

Brainfreeze is set for release on November 8th via Alcopop! Records.

For more information on FALSE ADVERTISING like their official page on Facebook.