False Advertising announce new album ‘The Sorry Window’
FALSE ADVERTISING have announced a brand new album!
The Manchester-based alternative grunge trio have announced their new album, The Sorry Window, which is set for release on May 1st, via self-release. Work on the record began shortly after the band’s 2019 album Brainfreeze, eventually developing into a full-length.
The Sorry Window was co-produced by Luke Pickering [FONTAINES D.C., SAM RYDER, ARLO PARKS] alongside vocalist, guitarist and drummer Jen Hingley, recorded between The Church Studios in London and rehearsal spaces across Manchester, and mastered by Grammy award-winning Kevin Tuffy [TTSSFU, Metronomy] in Berlin.
Alongside the announcement, the band have released their new single Acid Rain. The track follows recent singles Don’t Ask Me and The Sorry Window, and draws on mid‑2000s pop‑punk influences filtered through the band’s alt‑rock approach. Speaking about the single, Jen Hingley says, “it’s not about sadness – it’s about feeling attacked by your own insecurity and fighting back.”
The accompanying video, filmed with Chris Forshaw and directed/edited by Hingley, uses suminagashi ink patterns shot through water to create a distorted, analogue visual effect that mirrors the track’s themes.
Watch the official music video for Acid Rain here:
Also, you can view both the track list and artwork for the upcoming album below:
Track List:
- Narrow
- Acid Rain
- Don’t Ask Me
- Falling Apart Forever
- Weak Ties
- The Sorry Window
- You’ll Never
- The Cold Open
- Next Big Thing
- Leave it Alone
- Higher Ground
The Sorry Window is set for release on May 1st, 2026 via self-release. Pre-orders are available now and can be purchased here.
For more information on FALSE ADVERTISING like their official page on Facebook.
