Florence Black release new music video for ‘Can You Feel It?’

FLORENCE BLACK have released a new music video!

The new music video, for the track Can You Feel It?, is the first glimpse from the hotly tipped Welsh rock trio’s upcoming debut album, which is expected to be released later this year.

The new music video was directed by Aaran McKenzie of WHILE SHE SLEEPS and its release comes ahead of the band’s run supporting BOKASSA on their European and UK tour later this year.

Speaking about the new song, frontman Tristan Thomas says, “Can You Feel It? was written when I was having a rough time in a few personal relationships. It’s written about the feeling you get when you have to sacrifice something you love to get what you want. A lot of the lyrics are very personal to me. Like most of my songs, I like to let the listener find their own meaning to the song. It was written when I was in a dark place, with a lot of anger generated from the voice inside my head. But now when I hear the song back, it feels like catharsis.”

Watch the official music video for Can You Feel It? here: 

Continuing to talk about the song’s accompanying music video, Thomas adds, “we approached Aaran McKenzie from WHILE SHE SLEEPS to shoot the video for Can You Feel It? as we loved his work and style. He came back with a vision for the song we were all excited about. It’s just the three of us playing balls-out in a derelict building, which had been shut down for growing far too much marijuana in!

There was a funny story to filming too, which wasn’t funny at the time. We were meant to shoot it outside. Just after we set all the gear up in Sheffield with the sun shining, it started hammering down with rain. Hail-stoning, thunder, lightning, the lot. So we packed all our stuff away after taking an age to set it all up. Headed to our backup location (this derelict building in Doncaster) and then when we set it all back up inside, the generator wouldn’t start. NIGHTMARE! But we rescheduled the shoot for the next day and thanks to the lords above. We hired a new generator, it went smoothly and we came out with a retro, straight to the point, performance video. Just what we wanted for the first single!”

For more information on FLORENCE BLACK like their official page on Facebook.