Greenyl and Rude Records launch ‘Be The Change’ campaign

Greenyl and Rude Records have launched a special campaign!

The campaign, titled Be The Change, was developed in partnership with Greenyl, the first 100% eco-friendly vinyl record plant, and Rude Cares, the charitable arm of certified B-Corp Rude Records. The campaign aims at raising awareness towards climate change and the environmental impact generated in the music community.

Each record is printed on 100% eco-friendly, PVC-free Greenyl, made from a certified 99% recycled plastic compound with zero emissions during the production process, manufactured sustainably as 80% of energy used by the plant comes from solar panels and completed with certified paper parts (FSC & PEFC) and eco-friendly UV inks for LP labels.

Speaking about the launch of the campaign, Ilich Rausa, co-founder of Greenyl and president of Rude Records, says, “we’re on a mission to flip the script on vinyl manufacturing, launching a project that’s not just music but a message for our world. I’m very excited that fans can enjoy eco-friendly vinyl versions of milestones LPs that rock as hard as their favourite bands. I can’t wait for everyone to dive into this wild ride with us. To the bands and fans, let’s crank up the enthusiasm and make history together. Get ready to be part of something epic – let’s turn up the volume and be the change.”

The first bands involved with the Be The Change campaign are grindcore legends NAPALM DEATH, British rock stalwarts ENTER SHIKARI and British extreme metal veterans CARCASS. Moving forwards, Be The Change is selecting more artists for future campaign collaborations until the end of 2024. In addition to producing exclusive and limited Greenyl variants, 100 new trees will be planted to offset each project’s residual footprint and donations to the Green Future Project will be made for each release.

For more information on Greenyl and Rude Records like their respective pages on Facebook.