Iamthemorning release new animated video for ‘Song of Psyche’

IAMTHEMORNING have released a new music video!

Marjana Semkina reveals the legend that inspired both the song and her concept for the video, “the song is vaguely based on a story of Cupid and Psyche, originally written by Lucius Apuleius Madaurensis (Platonicus) for his Metamorphoses in the 2nd century and borrowed by the Pre-Raphaelites for their paintings. It’s a story of a beautiful mortal woman, who had to go all the way to Hell to earn her place next to her lover Cupid. She’s sent to the Underworld by Aphrodite, who really isn’t expecting her to come back, to retrieve a box filled with beauty ointment from Persephone (my personal favourite) but Persephone puts eternal death-like sleep in the box instead. Curious as she is, Psyche opens the box and falls asleep – and then Cupid comes to rescue her. But, since I’m not a big fan of cheesy happy endings, I imagined the story in a different way as you’ll see in the video. This is the first time we collaborated with Adam Warne on a project like this, although we met during the Ocean Sounds filming sessions, as he was working with Crystal Spotlight as camera man. His aesthetics are very pure and cute and is in keeping with ours, so we thought it’d be appropriate to invite him to work with us on this video. It was a lovely experience, despite having extremely little time for the project, he went out of his way to make every change I requested which has resulted in this exquisite video.”

Watch the official animated video for Song of Psyche here: 

The Bell is set for release on August 2nd via Kscope.

For more information on IAMTHEMORNING like their official page on Facebook.