Ithaca release new music video for ‘Camera Eats First’

ITHACA have released a new music video!

The new music video, for the track Camera Eats First, is taken from the UK metallic hardcore band’s upcoming new album, They Fear Us, which is scheduled to be released in July this year.

The new music video references Martin Scorsese‘s legendary short The Big Shave, with vocalist Djamila Boden Azzouz‘s makeup design a nod to Marie Antoinette and her attributed quote ‘let them eat cake!’.

Speaking about the new music video, the band says, “with this video we’re using stark contrasts to create a sense of pure unease – rococo indulgence meets clinical experiment, luxury with grotesque gorging, beauty with violence. The discomfort is designed to hold up a mirror to ourselves; in an era of self-surveillance and constant presentation, who is in control, who is the aggressor and, ultimately, are you devouring or is the camera devouring you?”

Watch the official music video for Camera Eats First here: 

They Fear Us is set for release on July 29th via Hassle Records. Pre-orders are available now and can be purchased here. Like what you heard? The band are touring the UK in August this year, check out the tour dates here!

For more information on ITHACA like their official page on Facebook.