Lacuna Coil release new music video for ‘You Love Me ‘Cause I Hate You’

LACUNA COIL have released a brand new music video!

The new music video, for the track You Love Me ‘Cause I Hate You, is taken from the band’s latest album Delirium which was released last year. The new video is the next chapter of the band’s conceptual video series, following on from Blood, Tears, Dust and was again directed edited by Cosimo Alemà and produced by the production company Borotalco. Speaking about the new song and video, vocalist Christina Scabbia says, “the videos we shot with Cosimo Alemà are exactly what we wanted to deliver visually, especially if connected with a record like Delirium. The darkness, the intensity, the script itself are taking the viewer to the dimension we wanted to be transported to. You Love Me ‘Cause I Hate You and Blood, Tears, Dust are tightened together in a twisted story that I like a lot as there is so much that can be defined with each one’s imagination. Interpreting different characters was also exciting, an interesting challenge I hadn’t faced until then. I hope the viewers can capture the magic we breathed while we shot them.”

Watch the official music video for You Love Me ‘Cause I Hate You here:

Similarly, vocalist Andrea Ferro adds “every age has its form of storytelling, and video clips have been a huge part of our culture. Talking with Cosimo (Alemà/director) and our label we decided to create something to bring back the artistic quality video clips used to have. We put our love for cinema into our video for the song You Love Me ‘Cause I Hate You, as you will see there is a clear inspiration from TV series like True Detective and also a certain Twin Peaks/Resident Evil vibe. We wanted the viewers to contemplate the story and question what it really means. There is also a tight connection with the previous video for the song Blood, Tears, Dust as both clips should be considered almost as one single piece. The videos clearly explore the main theme of our latest album, Delirium, and all its madness and symbols. It’s been a really great and challenging experience to be on the set for several days and work in ‘cinema style’ for the very first time to create something completely new for LACUNA COIL.”

Delirium is out now via Century Media Records.

For more information on LACUNA COIL like their official page on Facebook.