PVRIS release new music video for ‘Burn The Witch’
PVRIS have released a new music video!
The new music video, for the track Burn The Witch, is the brand new single from the American pop-rock band and marks their first new music since their latest studio album, Evergreen, which was released in July last year.
The new song features collaborations with Canadian rapper TOMMY GENESIS and experimental DJ/producer/vocalist ALICE LONGYU-GAO as well as the track’s co-writer, Kanner.
Speaking about the new song, band mastermind Lyndsey Gunnulfsen says, “I’ve been a huge fan of both Tommy and Alice for quite a while so it was an absolute dream to not only have them on a track together but to also get to be crafting the production around their parts.
At its core, I just wanted to make a fun project full of some bad bitches in music that I love and create a space where we can express whatever we want and get to experiment sonically. I didn’t want to be overly precious about it, I just want to have fun and free flow! It should be noted that while there are already so many iconic and incredible female producers, writers, engineers etc. out there (I’m no trailblazer here), but there is nowhere near the amount that there should be. This isn’t even something to debate, go look at the statistics.”
Watch the official music video for Burn The Witch here:
Continuing to speak about the new single, Gunnulfsen adds, “I think I’ve truly been in hundreds of writing/producing sessions at this point in my career and I can recall less than 20 of those that were with female writers and around 10 that were with female producers. From labels and publishers to management, there is so little advocacy to get artists into rooms with women in general. It’s even rarer to see the same advocacy towards connecting and putting only women in a room together, especially without it being made into a commodity, ‘special event’ or task to check off. These collaborations should be happening organically regardless of who is watching.
I don’t really understand what everyone is so scared of? That we’ll all have too much fun together? It’s all I’ve experienced in this chapter (of working almost exclusively with women); just pure fun. I feel like a kid again and this is the least stressed I’ve felt making music and I really hope I can be a small part in helping to facilitate those same feelings outward for the other artists I’m bringing onto this project and working with in general. I don’t want this to be the only ‘volume’ of this project, there’s too many bad bitches in all music making roles out there to cover in just one release like this. This is something I’d love to continue and grow in.”
For more information on PVRIS like their official page on Facebook.
