Self Deception announce new album ‘One Of Us’

January 14, 2026 James Weaver

SELF DECEPTION have announced a brand new album!

The Swedish modern rock unit will release their Napalm Records debut, One Of Us, on May 15th, 2026. Known for their blend of modern metal and melodic rock, the band have toured extensively and gained millions of streams since their 2009 debut, including the viral 2022 hit Fight Fire With Gasoline.

Speaking about the upcoming album, the band shares, “One Of Us is our new album, inspired by life on the road and the energy of the live stage. Touring so much has put us in a kind of ‘live bubble’, and that feeling runs through the songwriting. The album revolves around outsidership and the desire to belong. On tour, we meet many lost and lonely people, all seeking a few hours of escape where they can disappear into a rock show. With One Of Us, we want everyone to feel part of something bigger, to feel like one of us.”

Alongside the announcement, SELF DECEPTION have released the album’s title track as a new single. The new song is the second single to be released from the upcoming album, following on from Time’s Up, which was released back in November.

Speaking about the new song, the band says, “ONE OF US came together while we were out on tour, surrounded by those wild, magical moments with the crowd. The chaos and energy of the mosh pit inspired us to write a whole track dedicated to the people who live for it. This song is about the fans, for the fans, and the growing bond that makes it feel less like a band and a crowd and more like family.”

Watch the official music video for ONE OF US here: