Seven Hours After Violet release new music video for ‘Paradise’
SEVEN HOURS AFTER VIOLET have released a brand new music video!
The new music video, for the track Paradise, is the debut single from the new project helmed by SYSTEM OF A DOWN‘s Shavo Odadjian and its release comes alongside the launch of Shavo‘s new joint label venture, 1336 Re3cords, in partnership with Sumerian Records.
Alongside Shavo, the band is comprised of Taylor Barber [LEFT TO SUFFER], Morgoth [platinum-selling producer and guitarist of WINDS OF PLAGUE], Alejandro Aranda [SCARYPOOLPARTY, American Idol] and Josh Johnson [WINDS OF PLAGUE].
Speaking about the debut single, Shavo says, “the song opens the album and showcases the various dynamics we explore throughout which makes it the perfect introduction to SEVEN HOURS AFTER VIOLET. I’ve been making music for over 30 years, I wanted to do something super heavy, but melodic and come back to my roots. Until this band, every side project I’ve done has been outside of the walls of heavy music. I steered away from anything heavy because SYSTEM OF A DOWN is heavy. Once I got I started with SEVEN HOURS AFTER VIOLET, I had to let go of that. I said ‘let me go with my gut and do what I’m best at’. For the first time ever in my career, I just said, ‘as long as I love it, I don’t give a fuck what anybody else thinks’ and that was extremely liberating. SEVEN HOURS AFTER VIOLET is the result. It’s my favourite thing I’ve done since SYSTEM and I can’t wait for the world to hear it.”
The accompanying music video for Paradise is a collaborative effort with creative direction being overseen by Shavo and Adam Mason, who also shot the video. Editing was handled by Arben and Kuj Durollari of BOND, who are also working with the band to design their creative assets. Shavo describes the creative process, “the video for Paradise is a little trippy, it’s a little psychedelic, it’s a little dark and beautiful all at once. We shot it with only two takes per band member, but despite those restrictions, I think we made a really cool video.”
Watch the official music video for Paradise here:
For more information on SEVEN HOURS AFTER VIOLET follow their official page on Instagram.
