Softcult announce debut album ‘When A Flower Doesn’t Grow’
SOFTCULT have announced a brand new album!
The upcoming album, titled When A Flower Doesn’t Grow, is the debut full-length from the Ontario-based modern grunge sibling duo and is scheduled to be released in January next year, via Easy Life Records. The album follows last year’s Heaven EP.
Speaking about the album, vocalist Mercedes Arn-Horn says, “I was rootbound. I was disappearing, shrinking, withering away. The truth is, nothing can thrive in an environment where it is stifled.”
Alongside the album announcement, the band have released a new music video for the track 16/25. Speaking about the song, Mercedes adds, “this song is about the predatory behaviour of older men who groom younger women. It points out the double-standards and impossible expectations the patriarchy places on young women in our society, and the cognitive dissonance that older men who prey on young female targets perpetuate while trying to possess and control them.”
Watch the official music video for 16/25 here:
Also, you can view both the track list and artwork for the upcoming debut album below:
Track List:
- Intro
- Pill To Swallow
- Naive
- 16/25
- She Said, He Said
- Hurt Me
- I Held You Like Glass
- Queen Of Nothing
- Tired!
- Not Sorry
- When A Flower Doesn’t Grow
When A Flower Doesn’t Grow is set for release on January 30th via Easy Life Records. Pre-orders are available now and can be purchased here.
For more information on SOFTCULT like their official page on Facebook.
