Sugar Horse release new music video for ‘The Great Shame’

SUGAR HORSE have released a new music video!

The new music video, for the track The Great Shame, is the brand new single from the Bristolian doom-gaze band is the band’s first new material since the release of their last EP, Drugs, which was released back in April. The new single was first premiered via Riot Act Podcast.

The new single was heavily inspired by the slow-burning sense of madness and Kubrick-esque tension bubbling underneath the surface of BBC documentary Heart Of An Angel (directed and produced by Molly Dineen in 1989). Vocalist Ashely Tubb fused these themes to create a suitably uncomfortable watch and an ode to documentary filmmakers Paul Wright (Arcadia) and Adam Curtis (Hypernormalisation).

Speaking about the music video, vocalist Ashley Tubb says, “…you can see the sheer dilapidation of the station itself. Things are broken beyond repair. Everything looks bleak and barely holding together, dusty traces of an old London are clearly visible everywhere. The old guard/dayshift are set in their ways, ploughing on regardless of consequence to the station or their own wellbeing. Working next to them, but never actually seeing them, are the night shift, who are mostly younger and new to London. They moved there for the chance to make money and a more exciting life; instead, they end up pulling human hair out of the railway tracks in the dead of night. There’s something about moving out of the past, into the future and learning from the mistakes of the old guard who were too terrified to change that really resonated.”

Watch the official music video for The Great Shame here: 

For more information on SUGAR HORSE like their official page on Facebook.