Tayne release new music video for ‘Down’
TAYNE have released a new music video!
The new music video, for the track Down, is the brand new single from the London-based industrial noise trio and follows on from their previous single, Coherent, which was released last month.
Speaking about the new single, vocalist/bassist Matthew Sutton says, “we wanted to take TAYNE into a new territory that felt modern and give it more pop sensibilities. Down embodies the core theme of the album, love is conflict. ‘Our lust for hurt is love’s metaphor’ – desires of love and acceptance destroyed by intimidation, make us fake, afraid, lie and cause pain.”
The new song’s accompanying music video is the first video in a trilogy leading the visual narrative throughout the music directed by Leif Johnson, a member of London based video collective NEWD. Leif says, “the story behind the three TAYNE music videos was so compelling and unique. As a director, I’m interested in people and stories, as well as beautiful compelling aesthetics. The themes explored within TAYNE songs come from a real story that has multiple angles, through the point of view of Matthew Sutton and his experiences as the son of a gay father at a time in Ireland. All this when Irish laws prohibited homosexuality, the personal and political struggles for both the LGBTQ+ community as well as their families. It’s important to remember how far we have come and how all camps should work and collaborate for wider understanding, acceptance and ultimately love. Growing up as the older loving brother to a lesbian sister, I was very close and in-tune with her journey from being the my sweet little sis who felt detached from the world, to the strong woman she is today. I feel it’s also important to have the understanding and patience needed to educate people as the world evolves around them.”
Sutton adds, “the artwork and music videos leaned into telling a story based on my own father’s conflicts with love. My dad being a family man, married with kids and then realising he was gay, coming out, navigating those tribulations and transforming his life and finding love and acceptance again. The three acts of the story were broken into each individual video. The Conflict, The Transformation & The Acceptance / Celebration. Down examines my dad’s ‘conflict’ in love, the focus in this case deals with his sexuality. Being married in a heterosexual relationship but understanding the reality of being gay man is a big conflict. I can’t imagine the tension and angst that must’ve brought. My whole existence stems from a massive conflict in love, that of my mom and dad’s relationship it’s really profound but I’m very grateful for it.”
Watch the official music video for Down here:
For more information on TAYNE like their official page on Facebook.
