The Offering release new music video for ‘My Heroine’

THE OFFERING have released a new music video!

The new music video, for the track My Heroine, is taken from the Boston, Massachusetts-based band’s brand new album Seeing The Elephant, which was released earlier this month.

The new music video was directed by guitarist Nishad George, who says, “the band and I have always wanted to have a music video with something more cinematic. James (co-director, and director of our other recent video, WASP) and I ended up concluding that we as the musicians would just be B-roll over great acting. There’s a beautiful, personal, colorfully written story told in Alex‘s lyrics, and we spent a lot of time together dissecting his concept and how to best display it. The result was something more of a sensory driven visualizer, like a screen that runs in parallel with the music’s emotion. We had two great actors come in and get into the dirt of all the emotions, blood, crying, anxiety – they did a phenomenal job. The entire crew even got a little teary watching them act out the final scene of the video together.”

Vocalist Alexander Richichi adds, “My Heroine is an archetypal tale of love and tragedy. Set in the backdrop of today’s stresses and temptations. When we lose the ones we love, what else do we have to live for? This song explores that kind of dependency, that pain, that need for love, and the reality of losing it.”

Watch the official music video for My Heroine here: 

Seeing The Elephant is out now via Century Media Records.

For more information on THE OFFERING like their official page on Facebook.