The Primals release music video for ‘Fortune & Sons’

THE PRIMALS have released a brand new music video!

The video, for the track Fortune & Sons, is taken from the LA trio’s debut album All Love Is True Love, which was released last month.

Speaking about the video, bassist Chad Fjerstad, who also filmed and directed the video, says, “I’ve been making these type of hacked-up, layered performance music videos for a few years now. I told myself I wanted to take a break from that stylistically but THE PRIMALS needed a video that shows the band for exactly who we are, doing what we do. This is a band that’s about one thing only: the music. Therefore, we’ve created a video free of other themes or concepts, letting our personas be the only thing to complement the song, with the exception of some colour washing and video distortion of course. I’m glad we moved forward with it because this is probably my favourite music video of this style that I’ve made – it just works so wonderfully in the exact ways I wanted it to: shining a spotlight on John‘s very natural presence as a frontman, showcasing the incredible talent of Andrew Black as a drummer, and matching the intensity of the very energetic track. Then, I’m in there too, playing that Thunderbird… I guess that’s worth something too. I’m not mad about any of it.”

Watch the official music video for Fortune & Sons here: 

All Love Is True Love is out now via Southern Lord. 

For more information on THE PRIMALS like their official page on Facebook.