The Story So Far release new music video for ‘If I Fall’

THE STORY SO FAR have released a new music video!

The new music video, for the track If I Fall, is taken from the band’s latest studio album Proper Dose which was released last year.

The new music video was filmed while the band was in Japan on tour earlier this year, and was shot entirely on Super 16 and Super 8 Film over a 10 day period. Director Eric Soucy used a handheld windup camera that could only shoot 23 seconds at a time, filming from 7am until well into the evening. The results are a captivating visual story of frontman Parker Cannon journeying through places like Golden Gai, Shinjuku, Shibuya crossing, Philosophers Path and the Arashiyama Bamboo Forest.

Speaking about the track and its accompanying music video, Parker Cannon says, “this song is about self-doubt and dealing with pressure. I had an awesome experience doing this video because the director Eric Soucy is a close friend of many years, and he understood the vision I had in mind. Also, Ian Hurdle and Anthony Miralles gave excellent execution of every single shot beside Eric which made for a good vibe and a great video.”

Watch the official music video for If I Fall here: 

Proper Dose is out now via Pure Noise Records. 

For more information on THE STORY SO FAR like their official page on Facebook.