Industrial MetalMusic VideoNew SongNewsNoise Rock

Uniform release new music video for ‘Permanent Embrace’

UNIFORM have released a new music video!

The new music video, for the track Permanent Embrace, is taken from the New York City-based noise rock band’s upcoming new album, American Standard, which is scheduled to be released later this month, via Sacred Bones.

Speaking about the new song, vocalist Michael Berdan says, “it touches on a facet of the disease that I’m incredibly wary of facing. Built on a narrative foundation laid out by author and lyrical collaborator Maggie Siebert, the song revolves around the idea of a person holding a loved one as an emotional hostage. Seeing perverse beauty in a story about a car crash, the narrator relates the analogy of two automobiles twisted together to that of his last standing relationship. As he has broken down over time, so has the one who continues to stand by him. The object of his manipulative guilt trips remains locked in a hopeless situation, terrified of what he may do to himself if they were to finally leave.

The music reflects the psychic violence of the lyrics, as riffs and rhythms that wouldn’t feel out of place in the UNSANE catalog careen into giant synth melodies before collapsing into itself. This is kind of our misguided interpretation of what FAITH NO MORE were doing on Angel Dust, and we hope that our tip of the hat to those masters of madness can hold a candle to their horrific splendor.”

Watch the official music video for Permanent Embrace here: 

American Standard is set for release on August 23rd via Sacred Bones. Pre-orders are available now and can be purchased here.

For more information on UNIFORM like their official page on Facebook.

James Weaver

Editor-in-Chief and Founder of Distorted Sound Magazine; established in 2015. Reporting on riffs since 2012.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.