unpeople release new music video for ‘smother’

UNPEOPLE have released a new music video!

The new music video, for the track smother, is the debut single from the alternative rock band and its release comes as they sign with SharpTone Records.

Speaking about the debut single, frontman Jake Crawford says, “smother is a song born of unfiltered introspection and sheer desperation. The intentionally prying first line ‘are you being honest with yourself?’ was more of a question to myself let alone the potential audience. Myself and Luke were certainly ‘feeling the pressure’ at the time of the song’s inception. Having come off the back of two massive breakups, one band and one personal, we were literally scrambling for ‘something to live for’. Lyrically, it was a collaborative effort. Luke came up with the chorus which I immediately connected with. It then inspired me to really dig into the suffocating feeling of being at a complete loss of direction at the time. The rest came relatively easily as we were certainly in similar boats, albeit from slightly differing perspectives.”

Watch the official music video for smother here:

As mentioned, the release of the debut single comes as the band sign with SharpTone Records. Speaking about signing with the label, the band says, “since the inception of unpeople, SharpTone was at the top of our list in terms of who would be our dream label to work with. We have such respect for the team and what they do. It is evident to us that they are equally as passionate about the music as we are. We are extremely excited to be part of such an awesome roster and feel very privileged to be able to call SharpTone our home.”

For more information on UNPEOPLE like their official page on Facebook.