Within The Ruins release new music video for ‘Beautiful Agony’

January 14, 2017 James Weaver

WITHIN THE RUINS have released a brand new music video!

The music video, for the track Beautiful Agony, is taken from the band’s upcoming record Halfway Human which is set for release in March. Speaking about the track, guitarist Joe Cocchi says, “It has a darker vibe than most of our previous material and this video totally conveys that, Justin Reich did an amazing job with the video!”

Watch the official music video for Beautiful Agony here:

The band recorded Halfway Human from their own studio with producer and guitar player Joe Cocchi at the helm. Vocal production took place at Zing Studios in Westfield, MA with Jim Fogarty (KILLSWITCH ENGAGE, THE DEVIL WEARS PRADA). Speaking about the writing and recording process, Joe Cocchi says, “the writing process was a bit different for this album. We took a step back and kind of reviewed some of our older material. Typically we’d rush and blast out a group of songs and then hit the studio. At the time it felt right. And It had a more organic feel. Now because of a combination of maturity and honestly just feeling sick of the same old formula, we really focused on creating something different sounding. We went back to a more organic style of writing and production. I personally was finally able to abandon a lot of my writing habits or ‘rules,’ if you will. No more ‘oh, that part doesn’t really sound like us, have to change that,’ type of bullshit. Doing that created a fresher sound. This is the most raw and extreme sounding material we’ve ever written. Keep an eye out for studio blogs and more updates.”