Young Culture release new music video for ‘Hum’
YOUNG CULTURE have released a new music video!
The new music video, for the track Hum, is the brand new single from the pop rock band and comes on the back of the release of their self-titled debut album, which was released in October last year.
For the new single, the band worked with Benjamin Leiber and Miguel Barbosa to bring their vibrant world to life, with animation by Matt West [NECK DEEP].
“Hum was one of the first songs we wrote following our first full-length. Going into the studio to record it felt so natural, and it really just worked itself out,” the band recalls. “This song paints such a vivid picture of joy, so when we went to make a video, we knew we wanted to collaborate with Ben & Miguel. They brought Matt onto the team, and the rest of the video process was just as easy as creating the song in the studio. They helped us bring our vision to life in the best way possible.”
“Miguel & I had this wild concoction of colors & greenery in our heads; we wanted the video to feel like a visual representation of the way a feel-good song like this brings your emotions, your energy, your vibe up and into the clouds,” shares Lieber. “There’s a really beautiful connection between Troy, Alex and Gabe, which only fuelled this idea more. Matt really brought our wild ideas to larger-than-life scale; an incredible team effort by everyone involved.”
Watch the official music video for Hum here:
Barbosa adds, “this was a full team effort. Ben, Matt and I worked from three different time zones. PST/EST/BST. Matt would finish his day first, then I would be tagged in for an editing pass after Ben calls it a night. Hum is such a great song to pair this crazy creative to.”
“Three time zones = an unstoppable team,” West shares. “The future truly is now, very thankful for Ben and Miguel for getting me on board with the project, and a big thanks to YOUNG CULTURE for trusting us all with the video.”
Like what you heard? Be sure to check out our introducing feature with the band here!
For more information on YOUNG CULTURE like their official page on Facebook.
