Periphery release new music video for ‘Atropos’

PERIPHERY have released a new music video!

The new music video, for the track Atropos, is taken from the American progressive metal band’s upcoming new album, Periphery V: Djent Is Not A Genre, which is scheduled to be released in March this year. The band partnered with Los Angeles-based creative agency, Race Service, for an A.I.-generated video to accompany the new song.

“The feel of Atropos features a push and pull between pretty/melodic and dark/chaotic sections,” explains vocalist Spencer Sotelo. “That gave me the idea to write about a person who lives, and leans into, a completely superficial lifestyle, and the destructive aftermath of what doing so brings about, not just in that person’s life, but in the world around them. I think the video captures the lyrical essence in its visuals really well, and I’m excited for everyone to enjoy it along with the song.”

Rod Chong, a Race Service executive producer and creative director, directed the video. “Atropos delves into a surreal world of darkness with a mix of live action and A.I. processed visuals, motion GFX. The irony of using A.I. to bring a music video about A.I. to life is not lost on us. Our aim was to portray humanity’s media fixation, even amidst a war-torn world, as a new form of deity emerges and gains control over us. A captivating and hypnotic result.”

Watch the official music video for Atropos here: 

Periphery V: Djent Is Not A Genre is set for release on March 10th via 3DOT Recordings. Pre-orders are available now and can be purchased here.

For more information on PERIPHERY like their official page on Facebook.