Superlove announce new album ‘follow:noise’

May 1, 2023 James Weaver

SUPERLOVE have announced a new album!

Titled follow:noise, the upcoming album from the Bristol-based noise-pop band is the follow-up to last year’s debut album, Colours, and is scheduled to be released in June this year, via Rude Records.

Speaking about the upcoming album, the band says, “we discovered a lot about the sound behind SUPERLOVE and what makes us the band we are and when we’re at our best, we wanted to challenge ourselves to use less virtual instruments this time round and put the focus back into guitar. Lyrically the album tackles subjects such as reassurance, dependency and mental health. We wanted to reinvent ourselves with a look and sound that places us firmly within the world of being a rock band. Our first album saw us dipping in and out of what it was to be a band with more electronic elements which allowed us to explore our production techniques. With those avenues explored from previous we wanted the challenge of writing a proper through and through no messing around pop-rock album. To summarise: follow:noise is SUPERLOVE at our most realised and our most fully focused on a ‘Noise-pop’ sound through and through.”

Alongside the announcement of the new album, the band have released a new music video for a new song lifted from the upcoming album; Easier. The new song is the third single to be released from the upcoming album, following on from GO! and Something Good.

Speaking about the new song and its accompanying music video, the band says, “Easier is a song I wrote about three years ago now so I’m glad we got a chance to revisit it and make it work alongside a bunch of new songs. Nothing better than sitting on a song for that long to then take it to the band and turn it into something like this. It gives it such a new lease of life like getting the same excitement of writing it the first time round.

Our main inspiration behind the video was BLINK-182’s All The Small Things video, they are all dressed up miming the track in different music video formats and we just loved that their band personalities were captured in video as well as the music. For this video, we wanted to include the early 60s, hair metal, country folk and the beastie boys intergalactic video as well as our true selves. I’ll be honest there is no reason behind those references. I just thought they would be the most fun to dress up in. There’s a lyric that talks about wishing sometimes you could be someone else and we thought this would be a fun way of including that by having us flick through the channels to these made up music videos.

We’ve never felt restricted in terms of what we can do with our music videos. When it comes to deciding on what to do for a video we always think about what would be the most fun thing first and foremost. We always want our videos to be an extension of our relationship we have with each-other so keeping it light, messing around and having a proper laugh is always the key for us.”

Watch the official music video for Easier here: