Apocalyptica release new music video for ‘Rise’

APOCALYPTICA have released a new music video!

The new music video, for the track Rise, is taken from the Finnish cello-rockers’ upcoming new album Cell-0 which is scheduled to be released in January next year.

Speaking about the new music video, director/writer, Lisa Mann, who has created several other music videos for the band says, “the idea was to make a video that was whimsical and captivating, that would transport the viewer into an alternate dimension that mirrors our society and today’s importance of compassion and empathy. Characters in this world fall and rise again, and ultimately come together to help each other rise.”

To create the ethereal “other-worldly” look of the Rise video, Mann collaborated with cinematographer Jason George who incorporated infrared technology, borrowed from the analogue world and now re-emerging in today’s digital sphere. “APOCALYPTICA‘s music is timeless, very emotional and cinematic, and we wanted the Rise video to reflect that.” Eicca Toppinen from the band continues, “Rise is a statement of hope, there is always a brighter side, no matter how dark or hopeless things seem to be. To believe in good and beauty, staying true to yourself and not giving up on that.”

Watch the official music video for Rise here: 

Cell-0 is set for release on January 10th via Silver Lining Music.

For more information on APOCALYPTICA like their official page on Facebook.