Asylums release new music video for ‘Who Writes Tomorrow’s Headlines?’

ASYLUMS have released a new music video!

The new music video, for the track Who Writes Tomorrow’s Headlines?, is taken from the band’s upcoming new album, Genetic Cabaret, which is scheduled to be released on Friday.

“Who Writes Tomorrow’s Headlines? is about the puppet masters, those ominous figures that are pulling the strings and manipulating our narrative in the surveillance capitalism age,” says frontman Luke Branch.

Making a music video under the current COVID-19 pandemic of course proved a little problematic and the mission fell to director Andrew Delaney.

“The video started out as an answer to the question posed by the song’s title,” he says. “We believe that events drive headlines, no matter how much they may be misreported. So we started thinking about the impact of people power, the history of direct action from the Suffragettes to the Vietnam War protests, from CND to Black Lives Matter. Agit pop and openly political art became key to our aesthetic, Barbara Kruger and the See Red Women’s Workshop via Andy Warhol and Gilbert & George. All of this was ace but because of the lockdown, filming the band was problematic. So we built our own outdoor studio, hung big white backdrops between trees, and filmed the band in front of them. Finally, we used some of the lyrics as slogans where they felt pertinent or poetic. Popular movements and people power can change the world for the better – they’re the only things that ever have.”

Watch the official music video for Who Writes Tomorrow’s Headlines? here: 

Genetic Cabaret is set for release on July 17th via Cool Thing Records.

For more information on ASYLUMS like their official page on Facebook.