Free smartphone app BandBond launches
BandBond, a new app for smartphones, has launched today!
Social media reach for artists can be as low as low as 5% on current social media platforms, meaning fans currently don’t receive all their updates, and bands don’t reach all their fans, unless they pay. To remedy this, Martin Brändström of DARK TRANQUILITY and music studio colleague and long time metalhead Joacim Starander, have created a new app; BandBond.
Launching today, music fans can make a free account on BandBond and never miss a post from their favourite artists again. With the app, users will see 100% of all content that the artists that they follow post. As well as native posts, the app consolidates posts from Instagram, Twitter and Facebook, so you can see everything a artist posts in one place.
Speaking about the new app, Martin Brändström says, “the relationship between a band and its fans is unique and not something you can market like toothpaste or soft drinks. Without sponsoring a post you will only reach a fraction of your followers. It’s really kind of strange that someone can charge you to reach the fans that actually wants to be reached, and to make you pay for the display of content that you yourself, as a band, has created which generates traffic to their platform. Within the metal scene we’re used to doing things ourselves. Back in the days when we didn’t get coverage in mainstream media we started our own fanzines, traded tapes all over the world, did local radio shows etc. In these days, when you’re forced to use social media, it’s strangely harder for bands to reach out than it ever was. Within the passionate metal community we’ve taken control by ourselves before. Why not do it again?”
Over 300 bands, including ALIEN WEAPONRY, BEHEMOTH, EMPLOYED TO SERVE, LACUNA COIL, CONJURER and MESHUGGAH, have already signed up to BandBond pre-launch with many more being added every day. Of the 300+ bands who have signed up all share the frustrations with social media, with LOATHE, DARK FUNERAL, BELZEBUBS, KAMELOT and TESSERACT speaking out to support the app.
“With social media seemingly restricting reach to supporters of bands and artists alike, we have teamed up with BandBond to promote their new application in which multiple feeds from your favourite artists merge into one to create a generalised hub for you to connect with. It’s an exciting venture and something that is extremely valuable given recent worldwide circumstance,” says LOATHE. Dan Tompkins of TESSERACT adds, “it’s extremely frustrating that social media posts are so severely restricted unless you pay. As an artist that simply wants to reach fans it makes life very difficult. A solution to this problem is long overdue.”
BandBond is now available on the App Store and Google Play.
For more information on the app like its official page on Facebook.
