Hold Tight Europe expands with addition of Juliane Baier

Hold Tight have expanded their European operations with the appointment of Juliane Baier!

The independent PR and marketing agency has announced that Baier will join its European division, working alongside Head of Europe Jessica Otten. The move also marks the opening of a new Berlin-based office as the company continues to grow its presence across mainland Europe.

Bringing more than seven years of experience in music publicity and artist communications, Baier joins the company after previous roles with Napalm Records, Universal Music Germany, and Century Media Records, where she worked on campaigns for artists including SCORPIONS, DÄMMERLAND, SUBWAY TO SALLY, DESTRUCTION, and NESTOR.

Speaking about her appointment, Baier shares, “I am beyond excited to be officially a part of the Hold Tight-network now. It’s an honor to work alongside experienced PR veterans like Jessica and it’s great to connect with my network in this new context. A big ‘Thank you’ goes to everyone at Hold Tight for trusting me and welcoming me warmly to their team. Let’s get this party started!”

Jessica Otten adds, “I’m really happy to share that Juliane is now officially joining the EU department of Hold Tight. As our workload continues to grow, bringing her on board is an important step in strengthening our operations and ensuring every campaign receives the attention and care it deserves. Her addition to the team will allow us to take on more projects, deepen our strategic approach and outreach, and continue raising the level of detail and hands-on support across our EU roster. I’m looking forward to building this next chapter together!”

Co-Director James Monteith continues, “we are beyond ecstatic to welcome Juliane to the Hold Tight team as the head of our Berlin-based operation. Since its launch in 2024, Hold Tight Europe has firmly established itself as a world-class PR and marketing agency, and expanding into Germany was the natural next step in our growth. With dedicated teams now on the ground in both Germany and the Netherlands, Hold Tight Europe provides comprehensive coverage across the GAS and BeNeLux regions, along with other key markets across the continent.

We’ve enjoyed a fantastic relationship with Juliane ever since working alongside her during her time as a press officer at Napalm Records. She brings a wealth of creative thinking, industry knowledge and marketing expertise, along with a genuine passion for a broad spectrum of music. Working alongside our Head of Europe, Jessica Otten, she’s perfectly placed to help drive the next chapter of our European operation, and we can’t wait to see what the future holds.”

Recently celebrating its 15th anniversary, Hold Tight continues to expand its specialist publicity, broadcast, and marketing services across the rock, metal, prog, and alternative music sectors.

For more information on Hold Tight follow their official page on Facebook.