Puppy release new music video for ‘Shame’

PUPPY have released a new music video!

The new music video, for the track Shame, is taken from the London-based trio’s upcoming new album, Pure Evil, which is scheduled to be released in May this year.

Speaking about the song and its accompanying music video, the band says, “in the studio, we as a band were all really excited about the song Shame, because it kind of presented the perfect distillation of what PUPPY are all about; big, dramatic musical themes built around a more vulnerable, introspective core. It’s probably one of the more sad songs we’ve put out, but also has this powerful bass & drum groove, with duel, harmony guitars that sound a bit like Randy Rhoads era Ozzy, played by an over excited teenager in their bedroom.”

It felt important to approach the video in a similar manner – to present grandiose imagery in a way that still felt raw & a bit sad. For our album, Pure Evil, we’ve tried to utilise an aesthetic that feeds off lo-fi fantasy imagery and cosplay subcultures; nestling ourselves & our album into a strata of geekdom that projects out into multiple alternate realities, from the lugubrious comfort of your own bedroom. Shame kind of feels like a neat crystallisation of these ideas. We filmed it with our drummer Billy’s 8-year-old brother Sonny and both we & he are all very excited to finally put it out.”

Watch the official music video for Shame here: 

Pure Evil is set for release on May 6th via Rude Records. Pre-orders are available now and can be purchased here.

For more information on PUPPY like their official page on Facebook.