Shameless release new music video for ‘Victim Of Data’

SHAMELESS have released a new music video!

The new music video is for the Soweto-based rock trio’s latest single Victim Of Data, which is the first track to be taken from their upcoming album which will be officially announced soon.

The inspiration for track came during the pandemic’s extended lockdowns in South Africa. When the world moved online, it became very clear that lower income communities were excluded because of the cost of data which results in low internet access rates. Speaking about the track, guitarist Musa comments, “We have the most expensive data plans in the whole of Africa so when we wrote the song, we really felt victimised by the cost of information.”

Watch the official video for Victim Of Data here:

For more information on SHAMELESS like their official page on Facebook.