Sumo Cyco release new music video for ‘Bad News’

SUMO CYCO have released a new music video!

The new music video, for the track Bad News, is taken from the Canadian band’s upcoming new album, Initiation, which is scheduled to be released on Friday!

Speaking about the new song and its accompanying music video, frontwoman Skye ‘Sever’ Sweetnam says, “I’m sure many people can relate to feeling like everyday is Bad News over and over again. There was a point in 2020 when I was so glued to the news and current events it felt like my personal identity was fading away into an abyss and replaced with a scrolling, media consuming robot. It made me miserable, but I felt like I had a responsibility to know what was going on. It took me a while to peel myself away from the constant barrage of negativity and find a balance.

The music video was really fun to film. I’m so lucky to have band members who are willing to get pretty weird with me. Once the make-up and prosthetics were on, the guys and I came to life as our Cyco Terrornaut family. I included some obnoxious colour combos that almost make you question your sanity when you watch the video.”

Watch the official music video for Bad News here: 

Initiation is set for release on May 7th via Napalm Records.

For more information on SUMO CYCO like their official page on Facebook.