The Calling release new music video for ‘Dust’

The new track, Dust, is taken from the Los Angeles rock band’s upcoming third album Before The World Turns To Dust, which is set for release later this autumn via TLG | Virgin Music Group. The record marks the band’s first new album since 2004 and their first full-length release in over two decades.

Speaking about the new single, frontman Alex Band shares, “I was initially writing Dust as a timeless love song set in an apocalyptic world, kind of like what ours feels like at the moment, but then the song got a bit deeper. At the time, I was learning a lot about quantum physics and astrophysics and that brought in a different meaning. We’re all basically born from cosmic dust and connected by the same energy that flows through us. If you look close enough, everything in the universe is even made of the same core elements. Maybe love amplifies that subatomic connection? Maybe love can even transcend space and time? All of this was running through my head while writing Dust.”

Discussing the accompanying video, he adds, “going off the idea that everything is made of the same energy and love never dies, the video tells a story of two people who haven’t been able to connect, maybe one has passed, maybe both have passed, maybe they live in parallel universes. Whatever way you want to imagine it for yourself, we would like to think that love is stronger than what keeps us apart. That in the right moment, we can find each other again.

In terms of production, we are proud of the video we made with a small budget and little time. I think it conveys exactly what we wanted it to. The director did an exceptional job putting all the pieces together. My wife wrote the video treatment and we shot it at my family’s property in Cleveland during a surprise snowstorm.”

Watch the official music video for Dust here:

Before The World Turns To Dust is set for release this autumn via TLG | Virgin Music Group.

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